re-Wright'ing me!
Here's an example of two options to showcase my business
If I wanted to get all fancy, this is how I could describe the work that I do:
re-Wright is a customer-centric copywriting and editing service that transforms jargon-heavy business content into clear, compelling, audience-focused messaging.
Through a collaborative discovery process, we identify your unique value proposition, refine your brand voice and optimise your content for clarity, engagement and impact.
From company bios to website copy, re-Wright bridges the gap between what businesses say and what customers need to know—delivering authentic communication that builds trust and inspires action.
But, that isn't me so, in no-nonsense terms:
Re-Wright is me, Sue Wright, and I take your words - the big ones, small ones, and technically confusing ones - and turn them into an easy read. It might be for a website, a brochure, or your social media pages and posts.
How does it work? We talk, on the phone because I am old fashioned like that! I need to know your personality, your passion and your project. What I create needs to be you, not what I think you are.
I have spent thirty odd years turning technically complicated stuff into no-nonsense reading materials, such as computer training courses, human anatomy courses, or books on how your brain works. Words are my thing.
Another example
This estate agency example is a fictional demonstration, with invented names and details.
Before:
As an established independent estate agency, we pride ourselves on delivering exceptional property solutions underpinned by professionalism, integrity and an unwavering commitment to customer satisfaction.
Our dedicated team adopts a bespoke, client-focused approach, ensuring that every aspect of your property journey reflects your individual requirements and aspirations. Through our extensive local expertise and proactive service delivery, we consistently strive to exceed expectations.
Our comprehensive marketing strategies combine innovative digital platforms with traditional promotional methods to maximise exposure and showcase each property's unique potential. Every campaign is carefully tailored to achieve optimum engagement with prospective purchasers and tenants.
Whether buying, selling or letting, our commitment to excellence ensures a seamless experience from initial enquiry through to completion. We aim to build lasting relationships founded on trust, transparency and results, positioning ourselves as your preferred property partner.
And after:
Headed up by Callum, Park Estate Agents have served the south-east since 1985. Cassie and Jo will be your first points of contact. These experienced ladies know just the right questions to ask to ensure you are partnered with the right team member for your sales, buying or letting needs.
If you're selling, we tailor our service to your needs and budget. But rest assured, whether you're selling a maisonette or a mansion, we will put your property in front of the right people using all the latest marketing platforms.
Looking to buy or rent a property? Our personalised service ensures you won't be sent details of apartments with balconies when you have asked for acres of garden with a snug cottage. With us you will never be 'just another email enquiry'
We listen, that is our strength.
Key Points:
- It has become more personal
- There is clarity in their service
- You now know what they do.
- You know who you'll speak to and what to expect.